Pre-modern humans increased fertility when able to generate more resources per unit of energy. Modern, post-industrial societies instead exhibit a negative wealth-fertility relationship. This empirical mismatch coincides with a discrepancy between evolutionary and demographic theory, termed the demographic-economic paradox. This study contributes to literature on the demographic-economic paradox by analyzing Demographic and Health Survey data from 2005 in Azerbaijan. We address two issues: how wealth affects lifetime reproductive success among post-reproductive women, and whether individuals in market integrated societies exhibit increased preferences towards socioeconomic success over fertility. We use multilevel models to explore lifetime reproductive success as count data with a Poisson error structure and how educational attainment affects the risk of birth at a given age conditional on no births before that age using a discrete time hazard model. We find that lifetime reproductive success is negatively correlated with wealth and significantly lower in more urban areas. Higher educated women delay fertility longer, and urban women tend to delay fertility longer holding educational attainment constant. The wealthier have lower lifetime reproductive success, and the more market integrated preference socioeconomic status seeking over fitness maximization, at least in early life stages.