Alexandria Digital Research Library

Cooperation and trust in response to mediated narratives : can synchronous exposure to moral content promote prosocial behavior?

Author:
Mangus, James Michael
Degree Grantor:
University of California, Santa Barbara. Communication
Degree Supervisor:
Rene Weber
Place of Publication:
[Santa Barbara, Calif.]
Publisher:
University of California, Santa Barbara
Creation Date:
2014
Issued Date:
2014
Topics:
Sociology, Theory and Methods and Speech Communication
Keywords:
Cooperation
Narrative
Morality
Synchrony
Genres:
Online resources and Dissertations, Academic
Dissertation:
M.A.--University of California, Santa Barbara, 2014
Description:

People tend to act more cooperatively immediately after engaging in synchronous activities together. The range of activities which fit this pattern is not yet theoretically well-understood, but mediated moral narratives may provide an interesting test case to aid in developing this understanding. To test whether synchronous experiences during simultaneous media use foster cooperation, an online experiment was conducted wherein participants engaged in either synchronous or asynchronous media use behavior, with varying narrative content (morally-charged vs. amoral narratives) to manipulate the media experience. Cooperation was measured using both self-reported feelings toward other group members and the outcome of a weak-link economic game. While the hypothesized effects did not reach statistical significance with the data from this experiment, effect directions were as expected. Subsequent exploratory analyses suggest theoretically interesting insights and useful directions for future research in this area.

Physical Description:
1 online resource (49 pages)
Format:
Text
Collection(s):
UCSB electronic theses and dissertations
ARK:
ark:/48907/f3rx996r
ISBN:
9781303872853
Catalog System Number:
990044635680203776
Rights:
Inc.icon only.dark In Copyright
Copyright Holder:
James Mangus
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