Over the last 10 years, religiously fueled conflicts have been on overdrive. The new wave of Pentecostalism in Bahia, Brazil is gaining strength. The Igreja Universal do Reino de Deus stands as a religious behemoth in the city center of Salvador. It is a golden palace displaying its clear economic might, political power and influence over public morale, surrounded by the mushrooming impoverished hillsides of the disempowered masses. In its effort to distinguish cosmologies in a world of religious syncretism and Catholic hegemony, the Evangelical Church depends on demonizing Candomble, an African-Diasporic religion. Candomble has had a long history of oppression and discrimination in Brazil and early scholarship surrounding Candomble has always linked it to represent a traditional Afro-Brazilian identity. However, Candomble no longer represents nostalgia to the colonial past but rather an alternative modernity. This paper explores the effects of demonization of Candomble in Salvador, Bahia Brazil by analyzing the current interactions between state/govt. agencies, the Evangelical movement, and the Candomble community as they penetrate public morale, the booming tourist industry, and ultimately negotiate Brazil's new identity. Furthermore, as a result of this conflict, rising new alliances show that Candomble is not a fragile religion in danger of extinction but has instead entered the playing field of global religions fighting for legitimacy, popularity and acceptance. Lastly, this research suggests that sustaining religiously fueled conflicts amongst the Afro-Brazilian community is ultimately a political tool that destabilizes progress towards a unified movement against similar structural social problems.