In the current neoliberal moment, black bodies are more visible than they have ever been in both politics and popular culture. The visual field is saturated with images of blackness. However, hollow stereotypes often accompany these images and the multifarious nature of black humanity remains invisible. Despite the fact that black bodies are present in films, on television and in new media spaces, black subjectivities are nowhere to be found. I call this simultaneous hypervisibility and invisibility, hyper(in)visibility. The white gaze, or the knowledge that one is viewed through the lens of these stereotypes, further magnifies the issue of hyper(in)visibility for black people. In order to better understand how hyper(in)visibility works, I examine both mainstream representations of black people as well as self-representations, including filmic, televisual and digital media texts. I analyze the production, reception as well as the texts themselves to examine how hyper(in)visibility inscribes itself in each process. I argue that productive challenges to hyper(in)visibility turn away from the white gaze and look within.