This study explores women's work in Ecuador in rose production. The cut-flower industry has always been notorious for exploiting its predominantly female labor force and the environment (Korovkin 2003; Korovkin and Sanmiguel-Valderrama 2007; Rodriguez and Silva 1988; Talcott 2004). However, some farms like Fairtrade-certified Nevado Roses, in southern Ecuador, pride themselves on their ethical and fair policies towards workers. My research fills a gap in the literature by contributing an ethnographic account of worker perspectives on Fairtrade rose production. I address the following questions: Who are the women working in Fairtrade flowers and what do they think about their jobs? How does women's work in flowers affect their efforts to manage daily life and the future? How are the experiences of workers in a Fairtrade flower farm different from reported experiences on uncertified farms or farms with other certifications? Following over fifty in-depth interviews, I show that Nevado women have better working conditions than workers on uncertified farms and more opportunity for participation in workplace policy than workers on farms with other ethical certification. Most said they enjoy their jobs. Yet the gendered challenges of balancing home and work highlight the inadequacy of employer and social support for reproductive labor, specifically childcare. In line with Bhavnani, Foran and Kurian (2003), I argue that women must be centered in all development of global society, and that masculinist conceptions of work do not offer women a chance to improve their whole lives.