Honor cultures place importance on socially conferred worth, reputation, and a positive social image, all of which can be granted or taken away by others. In contrast, dignity cultures place importance on context independent, individual, and inherent worth, which is less affected by the social regard of others. Thus, responding to insults is more important in honor cultures than dignity cultures. Study 1 first examined students' responses to different insults from a faculty group to a student group in the UAE (honor culture) and in the USA (dignity culture). This cross-cultural comparison of honor and dignity concerns was intended to illustrate whether heightened responses to group insult occur in honor cultures. Results exhibited initial evidence for differences in group-based responses to insults in the sampled honor and dignity cultures. Study 2 delved into the measurement of honor and dignity values. It sought to explain findings from Study 1 involving self-reported endorsement of honor or dignity culture values. Results demonstrated two separate underlying constructs for dignity and honor values.