To determine how portrayals of men and women differ on primetime television, a quantitative content analysis was conducted. A one-week composite of primetime television programming across nine broadcast and cable networks was randomly sampled, yielding 89 programs and 1,254 characters. This study uses the stereotype content model as a framework for the content analysis of media figures. Consistent with prior findings, women were significantly underrepresented on primetime TV when compared to men. Statistical analyses were run examining gender differences on variables related to warmth, competence, and traditional sex stereotypes. Overall, findings suggest that contrary to popular belief, the current state of primetime television does not represent a "golden age" for women. Though it appears some gender stereotypes have declined when compared to previous decades, others (e.g., dominant men, sexually provocative women) have persisted.