This thesis is based on the question, "What are people's perceptions in Southern Mexico towards Wal-Mart?" Wal-Mart de Mexico (Wal-Mex) is Wal-Mart's largest country operations outside of the United States. The evidence of illegal complicity between top-level executives of the company with government officials could be evidence that the company is expanding despite decisions made to keep it out through community action. This thesis sought to find if people's perceptions reflected a negative opinion of the company, and if there is notable resistance to the company's expansion in the south of Mexico that has historically been a center for anti-globalization sentiment. This project employed mixed methods of data collection with interview and surveys employed as well as a review of existing literature that appears in the form of a corporate case study on Wal-Mart Corporation. The results of this project show that negative perceptions of Wal-Mart is confined to rural small business owners in the form of negative attitudes. Overall, this study found very little negative perception among people in Mexico towards Wal-Mart. Limited negative perception could be attributable to the company's success in portraying an image of corporate social responsibility or to the fact that the most critical opponents of Wal-Mex cannot afford to shop there. It should be noted that the sample of participants surveyed is too small to make broad generalizations about people's perceptions throughout Mexico. This thesis should instead be used to suggest certain trends that may be reproduced using more scientific survey methods.