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UCSB electronic theses and dissertations
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Bondad-Brown, Beverly A.
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Rene Weber
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Ronald E. Rice
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University of California, Santa Barbara. Communication
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2011
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Communication
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Examining Traditional Television and Online Video Use in the New Media Environment: Understanding the Role of Audience Activity, Media Orientation, Generational Cohort, and Contextual Age
Format:
Text
Collection:
UCSB electronic theses and dissertations
Author:
Bondad-Brown, Beverly A.
Creation Date:
2011
Issued Date:
2011