Alexandria Digital Research Library
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UCSB electronic theses and dissertations
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Contributor
Bondad-Brown, Beverly A.
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Rene Weber
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Ronald E. Rice
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University of California, Santa Barbara. Communication
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Dissertations, Academic
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2011
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Communication
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Examining Traditional Television and Online Video Use in the New Media Environment: Understanding the Role of Audience Activity, Media Orientation, Generational Cohort, and Contextual Age
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